To launch Aquis haircare's e-commerce site after a long focus on physical retail, we created a simple but innovative responsive web experience on the Shopify platform. This new system elevated the brand promise of healthy gorgeous hair through our fresh model and product photography, easy to follow user experience, and thoughtfully written copy. Our challenge was to make the science of haircare approachable and engaging. This redesign breathed new life into the nearly two-decades old brand.
