Cynosure

Brand Strategy, Brand Toolkit, Campaign

We partnered with Cynosure to introduce the next generation of PicoSure, shaping a campaign that translated advanced laser technology into simple, covetable benefits. Our work clarified the value proposition for both providers and patients, developing a visual and verbal system that balances clinical credibility with beauty-forward appeal. From launch narrative to content toolkits, we built a modular platform providers could deploy across channels to drive education, confidence, and demand.