Asian food can be good, or it can be convenient. But never both. Or can it? That was the strategy behind our launch campaign for Nona Lim. This cohesive campaign spanned media including playful posters, provocative digital ads, and tasty social content. We sought to strike balance between the freshness and ease of Nona Lim's packaged broths and bowls with the playful tone of the founder and her rich roots in Singapore, a place brimming with attitude and culture.