brand/
Go Curls
Title/
Launch Packaging
concept/

To launch Go Curls first ever product line, we created a powerful package design system, inspired by the hair types and textures of their audience. From waves to coils, we captured a kinetic vibe in graphics and textures while bringing a touch of elegance through color and typography. We created an iconography system and thoughtfully applied it to the front of pack so shoppers could easily find the product best suited for their hair.

Services/
  • Packaging Design
  • Creative Direction
  • Strategy
  • Art Direction
  • Product Naming

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