Kinship
For Kinship, we developed the bold “Don’t Be Sensitive” campaign — a creative platform designed to reframe how sensitive skin is perceived and embraced. Our concept challenged category conventions by transforming a common skincare concern into a point of pride, inviting audiences to see sensitivity as strength. From strategic narrative through to campaign expression, we created a flexible system of messaging and visuals that amplified Kinship’s values of inclusivity, kinship, and empowerment, positioning the brand as a confident voice in the modern beauty landscape.
