Peloton

Over the course of several years, we worked with Peloton to define how the brand sustains its relationship with members long after purchase. Building on their brand guidelines, we developed an editorial design system that translated Peloton’s values into a living, breathing world of storytelling. This framework extended beyond product to shape the way Peloton communicates news, content, and community, creating a cohesive ecosystem that deepens engagement and reinforces brand affinity at every touchpoint.