To launch Aquis Prime, a new product line from the haircare brand, we created a packaging system to jump off shelf and screen. As the inventor of the hair towel, Aquis is no stranger to innovation. Their Prime product line was designed to work in harmony to better care for your hairs health. Unified by bold numbers and bright color, our design system added ease to the 4-part process. This was the first in haircare regimens and remains one of the most successful.