Stars+Honey is a first of its kind food company for the health-minded who don’t want to compromise on flavor. They came to us to help launch their brand with their first product launch: collagen rich, protein bars. We worked on brand strategy, visual identity, 3D assets, packaging design and their website design. In our strategic work, we found that the food industry, especially collagen and protein products, was centered around performance, while clearly sacrificing taste. We decided to create a brand direction that felt fashionable and played up taste in both ways (physically and aesthetically). The expression leveraged an idea of intentionality and restraint while embracing the beauty in the chaos of life.