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Stars+Honey

Brand Creation
From a startup with a sweet idea to a beauty-level brand people can’t stop talking about.

Project Description

Stars+Honey began with a simple vision: what if a wellness brand could feel as delicious as it tastes? In a category defined by function over feeling, we helped create something new: a food company that treats nourishment like an art form. The brand celebrates the tension between discipline and indulgence, crafting protein bars that are as elegant and intentional as a piece of fashion design.

Services

Brand Strategy
Brand Identity
Packaging Design
Art Direction
Photography
Website Design
Ad Campaign

Industry

Food & Beverage, Health & Wellness, CPG

Outcome

Launched in mid-2022, Stars+Honey now drives on average of 80K+ visits/month to their online store.
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“The Evening seems to create sophistication, elegance, and uniqueness quite effortlessly as its almost second nature to their talented team—they have fun with it and as a result always go above and beyond.”
Daniel R., Founder
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hello@the-evening.com