Project Description
A protein bar that refuses to compromise. We partnered with Stars+Honey to build a brand that treats wellness with the same care as a beauty product. Stars+Honey set out to challenge the idea that functional food has to feel utilitarian. We helped define a vision that balances discipline and indulgence. It's flavor you can feel good about. Thoughtful, expressive, and design-led. From strategy through identity, we built a system that makes nourishment feel intentional, elevated, and genuinely enjoyable in a crowded category.
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