brand/
Go Curls
Title/
Bespoke Identity System
concept/

To launch Go Curls, a community platform for women bonded by their lively locks, we created an equally expressive identity system. Thoughtfully housed in an extensive brand book, our efforts were focused on creating a logo that captured the essence of this group. We landed on a mark that was inspired by the kinetic bounce of a curl. We also crafted the rest of the system—rooted in strategy, from color to typography, and everything in between.

Services/
  • Brand Identity
  • Brand Strategy
  • Copywriting
  • Art Direction
  • Brand Guidelines
  • Web Design
  • Design
  • Creative Direction

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