Project Description
To launch Go Curls, a community platform for women bonded by their lively locks, we created an equally expressive identity system. Thoughtfully housed in an extensive brand book, our efforts were focused on creating a logo that captured the essence of this group. We landed on a mark that was inspired by the kinetic bounce of a curl. We created a powerful package design system, inspired by the hair types and textures of their audience. From waves to coils, we captured a kinetic vibe in graphics and textures while bringing a touch of elegance through color and typography. We created an iconography system and thoughtfully applied it to the front of pack so shoppers could easily find the product best suited for their hair. We also crafted the rest of the system—rooted in strategy, from color to typography, and everything in between.
Services
Industry
From a cult online community -> to a commercial force
Outcome
