Project Description
Over the course of several years, we worked closely with Cora to shape a brand that felt entirely its own. The founder’s vision was deeply personal and radically different from anything else in the category. We developed a nuanced understanding of both the audience and the space, and helped translate that into a brand rooted in reverence, fearlessness, and clarity. When it was time to enter their next phase of growth, we partnered with Cora to double down on that foundation. We established a strategic position that honored the depth of the female experience and the boldness required to talk about topics that often go unspoken. That positioning guided the full expression of the brand: a new visual identity, a redesigned e-commerce experience, a refined photography style, campaign and ad creative, updated packaging, and a verbal identity that supported real, ongoing conversations with their audience.
Services
Industry
Wellness, Health, Beauty, Female Focus, CPG
Outcome
