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AboutInsightsWork
Case Study:
MoodShift
—
Brand Evolution

Cora

A brand evolution grounded in fearlessness, reverence, and trust.

Project Description

Over several years, we partnered with Cora to build a brand that treated the female body with reverence. Silencing shame and challenging stigma. When the brand entered its next phase of growth, our role was to guide thoughtful refinement, not invention.

Services

Brand Identity
Brand Strategy
Packaging Design
Photography
Art Direction
Website Design

Industry

Health & Wellness
Impact
Category-Leading Brand Equity
In a third-party study, Cora ranked highest in brand equity across the category, outperforming legacy leaders and modern competitors on nearly every attribute.
4%
Conversion Rate
A consistently high conversion rate reflects strong alignment between brand values, messaging, and customer intent in a highly considered category.
Ingredient Transparency Leadership
Through The Naked Truth campaign, Cora led the category in transparency around ingredients and product manufacturing, setting a new standard for trust in feminine care.
Trusted in a Sensitive, Regulated Category
Earned consumer trust by prioritizing safety, ingredient clarity, and education in a category where transparency directly impacts purchase decisions.
Values Embedded in the Brand
Championing women’s body autonomy, girls’ access to education, and period care as core brand commitments, not marketing initiatives.
The Work
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Molly Hayward — Founder
"They just got it. That made all the difference."
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