Designed for desire.
The Agency
The Evening is a strategic creative agency helping brands come into focus, evolve, and thrive.

We are inspired by a time of day when we’re most ourselves, when the world softens, our guards drop, and imagination takes over. It’s when we do what we love with the people we enjoy, and ideas feel closer to real.
Our Focus
Brand Creation
VisionSprint™
Brand Strategy & Positioning
Naming & Verbal Identity
Visual Identity System
Foundational Messaging
Brand Voice & Tone
Brand Guidelines
Launch Toolkit
Website Design & Build
Packaging Design
Brand Evolution
MoodShift™
Brand Audit & Opportunity Mapping
Positioning Refinement
Visual Identity Refresh
Verbal Refresh & Messaging Framework
Website Redesign / Replatforming
Packaging Refresh
Rollout Strategy
Templates & Toolkits
Brand Resonance
MindSpace™
Campaign Development
Creative Direction & Content Systems
Copywriting & Content Strategy
Social & Paid Creative
Brand Playbooks & Creative Templates
Fractional Creative Direction
Launch Campaigns
The Agency
The Evening is a strategic creative agency helping brands come into focus, evolve, and thrive.

We are inspired by a time of day when we’re most ourselves, when the world softens, our guards drop, and imagination takes over. It’s when we do what we love with the people we enjoy, and ideas feel closer to real.
Our Focus
Brand Creation
VisionSprint™
We help brands take root by strategically defining their soul and expressing it in seductive design & messaging.
Brand Strategy & Positioning
Naming & Verbal Identity
Visual Identity System
Foundational Messaging
Brand Voice & Tone
Brand Guidelines
Launch Toolkit
Website Design & Build
Packaging Design
Brand Evolution
MoodShift™
We make you look like the category leader, before you’ve taken the market share.
Brand Audit & Opportunity Mapping
Positioning Refinement
Visual Identity Refresh
Verbal Refresh & Messaging Framework
Website Redesign / Replatforming
Packaging Refresh
Rollout Strategy
Templates & Toolkits
Brand Resonance
MindSpace™
We don’t just make ads, we create brand moments that feel less like marketing and more like memory.
Campaign Development
Creative Direction & Content Systems
Copywriting & Content Strategy
Social & Paid Creative
Brand Playbooks & Creative Templates
Fractional Creative Direction
Launch Campaigns
Work
Case Study
Nike
MindSpace
Editorial Design System
Nike
MindSpace
Editorial Design System
Case Study
Cora
MoodShift
Brand Evolution
Branding, Packaging, Site
Cora
MoodShift
Brand Evolution
Branding, Packaging, Site
Case Study
Peloton
MindSpace
Design System
Peloton
MindSpace
Design System
Case Study
Gemlok
MoodShift
Brand Evolution
Branding, Site
Gemlok
MoodShift
Brand Evolution
Branding, Site
Case Study
ResortPass
MindSpace
Smoldering Brand Campaign
Campaign
ResortPass
MindSpace
Smoldering Brand Campaign
Campaign
Case Study
Stars+Honey
VisionSprint
Brand Creation
Branding, Packaging, Site
Stars+Honey
VisionSprint
Brand Creation
Branding, Packaging, Site
Case Study
Blood&Milk
MindSpace
Campaign
Campaign
Blood&Milk
MindSpace
Campaign
Campaign
Case Study
Blue Nile
MoodShift
Strategic Repositioning
Blue Nile
MoodShift
Strategic Repositioning
Case Study
Go Curls
VisionSprint
Brand Creation
Branding, Packaging, Site
Go Curls
VisionSprint
Brand Creation
Branding, Packaging, Site
Case Study
PicoSure
MindSpace
Campaign
Campaign
PicoSure
MindSpace
Campaign
Campaign
Case Study
Converse
MoodShift
Future Behavioral Forecasting
Converse
MoodShift
Future Behavioral Forecasting
Case Study
James Allen
MoodShift
Strategic Repositioning
James Allen
MoodShift
Strategic Repositioning
hello@the-evening.com
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